Grass Roots Farmers Co-op is an outstanding organization that sells pasture-raised, regeneratively-farmed, grass-fed and finished, good-for-you and good-for-the-world meat. They needed their voice to feel genuine and their brand to be both inspired and elevated.

With the Barrett Hofherr team, we solidified their strategy, updated the logo, created a new visual identity system and provided a robust brand kit that included templates, retouched photography and messaging blocks for digital and print communications.

Creative role: Associate Design Director
I had the pleasure to refine the typography of the logotype, explore a new logo mark, refine the brand system and colors, select and retouch the entire product image library, organize and craft all module templates for their email marketing outreach, art direct the print ad that ran on Food & Wine magazine.