Creative role: concept, script & art direction.

Made with Love is a campaign that aims to show that along with their signature cheesecakes, The Cheesecake Factory makes over 250 dishes fresh from scratch every day.

In a ground-breaking move, we shot these videos vertically, prioritizing their use in stories. This streamlined concept, production and editing, helping us tell the story of several new dishes that are being made fresh from scratch every day.