To raise awareness of the awesome Skype features on Xbox, nothing more fitting than a live duel between College Humor's Jake and Amir. For 48 hours they were live on Twitch TV and fans could help out by calling in via Skype to give game tips and cheer on their team. Mad TV veteran Bobby Lee hosted the event to make things even crazier.
Level48 success counted on a large online campaign, with a main event website where fans could pick their teams, design the room, and once the event was live they could vote on which guy was going to receive a host of distracting pranks.
Creative role: web and graphic design
Takis is an insanely flavorful chip brand from Mexico that's very popular among teenagers. As Takis invade American soil, we created a campaign as crazy as the snack itself.
This is a choose-your-own adventure social campaign that began with a team of laser cats traveling the galaxy. Fans of the Facebook page were invited to comment and help us decide where the cats would travel next and how they would get out of sticky situations.
Creative role: art direction
This is a fun children's book that parents can read to their kids over Skype when working late or away on business.
In addition to the book we built a digital ecosystem linked to the larger 'Global Everyday' campaign website to house multiple pieces of content for parents to engage with the product and connect with their loved ones.
Creative role: Web and print production design
For college students, the slightest setback can result in a paranoia spiral that leads to the inevitable, "my life is over." Forgetting to refill your contacts prescription is one of these setbacks. But with 1-800 Contacts, it doesn't have to be this dramatic. The message was brought to gyms across several college campus and also extended online.
Creative role: art direction
Avinger is a medical device startup working to bring cutting edge technology to the treatment of vascular disease.
Our goal was to promote a clean, industrial brand that conveyed innovation in all executions, and have a consistent voice when talking to hospitals, doctors, patients and investors.
Creative roles: graphic, editorial and interactive design.
The college campaign created for 1800-Contacts was a success, so we kept it going with a partnership with TrueX. Highlighting a Netflix promotion, we created a fake Netflix carousel that depicted our existing commercials as dramatic films. Users could click through the carousel to see a "trailer" and summary of the film, leading them to a prompt to download the app.
Creative role: art direction, UI & UX design
A collection of event posters, from parties to workshops, but really mostly parties.
Takis are insanely spicy chips, adored by teens specially. We entertain them with content that's as intense as the flavor itself. But be warned, Takis are probably not for you, and that's exactly what makes them so desirable.
The social media channels are the main outlet for the brand's voice and they are very successful at that.
Creative role: art direction.
A few posters for Women's March. Feel free to share, download and bring to the streets!