I love rebrands! The business is alive and well and there’s a powerful will to refresh. We take a good look to honor the path that brought us here, but the real energy is in looking at the future. The perfect balance of who you are and who you’re ready to become.

One core belief I have as a designer is that a good brand is a true brand – true to the product, the people and the customers. With a company that’s well established, there so much truth to pull from. With Seismic, the team at Barrett Hofherr started with aligning on a clear vision, mission and positioning and specific traits: dynamic, confident and approachable. After that, my job was easy. Bringing strategy to design is my thing.

I designed the logo, developed the color system, re-skinned their home page and set up some guidelines. The brand team at Seismic did an incredible job creating their own illustrations, taking their own photos and launching an amazing merch store.

A brand that used to feel like just a software is now a people brand. With all the energy, momentum and vitality of a true brand.

Seismic is a sales enablement platform. It helps marketing and sales teams stay connected with up-to-date training materials and successful sales presentations. A tool that guarantees the company is always on the same page and making data backed decisions.